Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05287_Field_OMLJ T36.txt

Text File | 1996-04-10 | 630b | 14 lines

1. Extension  of the user. “All media are extensions
of some human faculty—psychic or physical.”
(1967, p.26) “Any extension, whether of skin, hand,
or foot, affects the whole psychic and social
complex.” (1964, p.4)

2. Genesis of new environments . “ . . . The medium is
the message’ can perhaps be clarified by pointing
out that any technology gradually creates a
totally new human environment. Environments are
not passive wrappings but active processes.”
(1964, p.vi) “The groundrules, pervasive structure,
and over-all patterns of environments elude easy
perception.” (1967, p.68)